The Project

Capture the vintage delicatessen vibes with the family name.


Seeboth Delicatessen was seeking to fill a void in the Sheboygan County marketplace; an authentic old-school delicatessen serving awesome experiences, and even more amazing food. As a dine-in or take-out deli, they're looking to become the home cooked meal you enjoy with your family. So, we wanted the family name to really pop as an icon of quality and community in the area.

The Design

A family story told through kinetic script lettering.


In developing the branding for Seeboth Delicatessen, I knew immediately to start with vintage script. We wanted this brand to feel like authentic home cooking, and an in-store experience of family. As soon as we landed on our final script, we knew it would look PERFECT on an angled chalkboard directly above the counter at the deli. The bright pop of green really brought life to the wintry Wisconsin streets, and has done a great job of attracting customers who frequent the location.

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