The Project

Craft a simplistic visual brand image.

Morgan Geospatial is a company my father and I started in the drone imaging industry, combining his engineering and avionics mind with my creative eye for cinematography and photography. We wanted a simple, bold, and memorable brand image, with a professional timeless tone.

The Design

A modern icon with memorable simplicity.

We stripped the brand down to two simple elements representing each word in the brand, Morgan and Geospatial. Crafting a map pin that fits perfectly in the monowidth M gave us the aesthetic and image we wanted instantly, developing the rest of the brand using the golden orange and bold black for design elements.

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