[vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”176779″][vc_column column_width_percent=”90″ position_vertical=”middle” gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″ uncode_shortcode_id=”460108″][vc_custom_heading text_color=”accent” text_weight=”900″ sub_lead=”yes” css_animation=”bottom-t-top” animation_speed=”1000″ uncode_shortcode_id=”187523″ text_color_type=”uncode-palette”]BRANDING & LOGOS, COLLATERAL DESIGN[/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_size=”bigtext” text_weight=”900″ sub_lead=”yes” css_animation=”bottom-t-top” animation_speed=”1000″ animation_delay=”1000″ uncode_shortcode_id=”154027″]EvoFit Dallas[/vc_custom_heading][vc_column_text css_animation=”alpha-anim” animation_speed=”1000″ animation_delay=”2000″ uncode_shortcode_id=”161273″]Turner, a personal trainer from Texas, was moving from one-on-one personal training to opening up his first brick-and-mortar gym, with online workout & meal plans for a greater digital community. We worked together to develop a new logo for this venture, merchandise for team members and clients, and built out a series of branded meal and workout plans so his reach could go beyond the four walls of his local gym.[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ back_color=”color-prif” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”180449″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ uncode_shortcode_id=”129204″][vc_custom_heading text_color=”color-uydo” heading_semantic=”h1″ text_size=”h1″ text_weight=”900″ uncode_shortcode_id=”186085″ text_color_type=”uncode-palette”]BRANDING & LOGOS[/vc_custom_heading][/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ uncode_shortcode_id=”781351″][vc_custom_heading text_color=”color-uydo” heading_semantic=”h1″ text_size=”h1″ text_weight=”900″ uncode_shortcode_id=”173646″ text_color_type=”uncode-palette”]COLLATERAL DESIGN[/vc_custom_heading][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”tilt-opacity” uncode_shortcode_id=”150816″ row_height_pixel=”700″ row_name=”branding” shape_dividers=””][vc_column column_width_percent=”90″ position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ uncode_shortcode_id=”265529″][vc_custom_heading text_color=”accent” text_weight=”900″ sub_lead=”yes” css_animation=”bottom-t-top” animation_speed=”1000″ uncode_shortcode_id=”125707″ text_color_type=”uncode-palette”]BRANDING & LOGOS[/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_size=”bigtext” text_weight=”900″ sub_lead=”yes” css_animation=”bottom-t-top” animation_speed=”1000″ animation_delay=”1000″ uncode_shortcode_id=”209350″]Building the EvoFit Brand[/vc_custom_heading][vc_column_text css_animation=”alpha-anim” animation_speed=”1000″ animation_delay=”2000″ uncode_shortcode_id=”736157″]When coming up with the brand for EvoFit, I wanted to create an image that clients and employees alike could rally behind. It had to be bold and memorable, standing out in the popular world of CrossFit. After a few different directions, I found a way to make the E and T play as a sort of winged badge, but it also was able to be adapted into a monogram using the same winged element on the F to make a really cool looking EF monogram. Turner fell in love with the look, and we adopted this look into all collateral and signage.[/vc_column_text][/vc_column][vc_column column_width_percent=”90″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ uncode_shortcode_id=”100617″][vc_gallery el_id=”gallery-197496″ type=”carousel” medias=”85178,85179,85183,85180,85181,85182″ carousel_lg=”2″ carousel_md=”2″ carousel_sm=”1″ thumb_size=”one-one” gutter_size=”3″ carousel_v_align=”middle” carousel_interval=”5000″ carousel_navspeed=”400″ carousel_loop=”yes” carousel_dots=”yes” stage_padding=”0″ single_overlay_opacity=”50″ single_padding=”2″ single_border=”yes” uncode_shortcode_id=”180146″ items=”e30=”][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-prif” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”168100″ back_color_type=”uncode-palette” row_height_pixel=”700″ row_name=”collateral” shape_dividers=””][vc_column column_width_percent=”90″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ uncode_shortcode_id=”100617″][vc_gallery el_id=”gallery-197496″ medias=”85177,85176,85175,85174″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″ single_border=”yes” uncode_shortcode_id=”185925″ items=”eyI4NTE3Nl9pIjp7ImltYWdlc19zaXplIjoiZm91ci10aHJlZSIsInNpbmdsZV93aWR0aCI6IjUifX0=”][/vc_column][vc_column column_width_percent=”90″ position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ uncode_shortcode_id=”188039″][vc_custom_heading text_color=”accent” text_weight=”900″ sub_lead=”yes” css_animation=”bottom-t-top” animation_speed=”1000″ uncode_shortcode_id=”789444″ text_color_type=”uncode-palette”]COLLATERAL DESIGN[/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_size=”bigtext” text_weight=”900″ sub_lead=”yes” css_animation=”bottom-t-top” animation_speed=”1000″ animation_delay=”1000″ uncode_shortcode_id=”435578″]Developing Digital & Print Products[/vc_custom_heading][vc_column_text css_animation=”alpha-anim” animation_speed=”1000″ animation_delay=”2000″ uncode_shortcode_id=”187791″]Now that we had a solid brand, we needed to apply it in a strategic way to build community around workout & meal plans. We decided to take an individually branded approach to each program, creating a sub-brand that Turner would advertise on his website and on all social channels. In addition to the look, the plans had to be functional. So, we designed them with mobile & print in mind.[/vc_column_text][/vc_column][/vc_row]