BRANDING & LOGOS, COLLATERAL DESIGN
EvoFit Dallas
Turner, a personal trainer from Texas, was moving from one-on-one personal training to opening up his first brick-and-mortar gym, with online workout & meal plans for a greater digital community. We worked together to develop a new logo for this venture, merchandise for team members and clients, and built out a series of branded meal and workout plans so his reach could go beyond the four walls of his local gym.
BRANDING & LOGOS
Building the EvoFit Brand
When coming up with the brand for EvoFit, I wanted to create an image that clients and employees alike could rally behind. It had to be bold and memorable, standing out in the popular world of CrossFit. After a few different directions, I found a way to make the E and T play as a sort of winged badge, but it also was able to be adapted into a monogram using the same winged element on the F to make a really cool looking EF monogram. Turner fell in love with the look, and we adopted this look into all collateral and signage.
COLLATERAL DESIGN
Developing Digital & Print Products
Now that we had a solid brand, we needed to apply it in a strategic way to build community around workout & meal plans. We decided to take an individually branded approach to each program, creating a sub-brand that Turner would advertise on his website and on all social channels. In addition to the look, the plans had to be functional. So, we designed them with mobile & print in mind.